Fantasy Web Design has developed a solid process of creating social media marketing strategies that work. This starts with identifying goals that go beyond just likes and shares. These are good metrics, but the metrics that matter are leads, conversions and other measurable statistics relate to return on investment (ROI).

Once a goal is established, it is important to do some research to decide which social networks will work best to achieve your goals. Most companies will want to have at least Facebook, Twitter and Google + because they offer broad benefits. Each social network has a different audience and purpose, it is important to choose those that align with your message.

Next is setting-up and optimizing each social media profile. You need to look at each profile individually, as the message may change for each network. It is important to fill out each profile completely, cross-promote your social profiles and optimize text and images to fit each network.