At Fantasy Web Design™, we’ve developed a proven process for creating social media marketing strategies that deliver results. This begins with defining goals that go beyond simple metrics like likes and shares. While these metrics are helpful, the ones that truly matter are leads, conversions, and measurable statistics tied directly to return on investment (ROI).
Once your goals are established, we conduct thorough research to determine which social networks will best support your objectives. For many businesses, platforms like Facebook, Twitter, and Google+ offer broad benefits. However, each social network has a unique audience and purpose, making it crucial to select those that align with your brand’s message and target demographic.
The next step is setting up and optimizing each social media profile. Each profile should be treated individually, as messaging and presentation may vary depending on the platform. Completing profiles thoroughly, cross-promoting across networks, and optimizing text and images to suit each platform are essential for creating a strong social media presence.