Online
Marketing

You want to grow your business and we have the experience to help. Our team has the tools and training to get the most out of every dollar.

GET A QUOTE

Online
Marketing

You want to grow your business and we have the experience to help. Our team has the tools and training to get the most out of every dollar.

GET A QUOTE

Get Results

Results don't just happen, they take careful planning and strategy! Our Adwords Certified team is more than qualified to create a winning strategy for your brand or product.

Types of Online Marketing

With countless options to spend your advertising budget online, it's crucial to focus on the most effective types of online marketing.

Search Engine Optimization

Search Engine Optimization (SEO) is the foundation of marketing any website. The goal is to rank higher than your competitors in search results, attracting more visitors ready to purchase your goods or services. Although ranking factors frequently evolve, the objective remains the same: driving traffic that converts.

At Fantasy Web Design™, our SEO experts conduct thorough research, develop tailored strategies, and measure results to optimize your website effectively.

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Adwords Management (PPC)

While SEO builds long-term, steady traffic, Pay-Per-Click (PPC) advertising provides an immediate boost. Platforms like Google AdWords let you target specific demographics, craft customized messages, and drive high-quality traffic to your website.

One of PPC's most powerful tools is remarketing, which allows you to re-engage users who have visited specific pages on your site. This strategy increases your chances of closing sales.

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Social Media Marketing

Social Media Marketing (SMM) has revolutionized how businesses interact with their customers. Consumers now wield immense power, sharing their opinions about brands within communities. Companies that embrace this opportunity can thrive, while those that ignore it risk falling behind.

Social media is about engagement—sparking conversations with customers and potential customers. The key is to remain relevant by sharing quality content that encourages users to discuss and share your business. The more engagement your content receives—likes, comments, and shares—the better your results will be.

Social media isn't just about branding; with a solid strategy, it can drive traffic and conversions to your website.

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Our Approach to Online Marketing

The vast number of online marketing options can feel overwhelming. At Fantasy Web Design™, we take a strategic approach: starting with market research to build an initial plan, then refining that plan based on analytics data. This method minimizes costs, boosts success, and focuses on long-term results.

Beware of companies that promise guaranteed sales within a specific timeframe—they're likely not being honest. The correct approach is to start with a smaller campaign, analyze the data, and optimize your strategy to avoid overspending in the early stages. Once your campaigns are fine-tuned and generating a positive return on investment (ROI), you can gradually increase your budget.

A sustainable online marketing strategy includes three key components:

Building a strong foundation with SEO.
Driving traffic with PPC advertising.
Growing a community through social media marketing.

This holistic approach delivers real, measurable results.

Online Marketing Guide

ONLINE MARKETING QUESTIONS

What is SEO?

SEO or social media marketing is the technique of gaining more traffic by making your website rank higher in search results. This placing code on your website that is visible to the search engines, optimizing your speed, optimizing your website for mobile and many other factors.

What is SMM?

SMM or social media marketing is the technique of boosting a websites brand awareness and traffic through social media networks like Facebook, Twitter, Google Plus and many others. Posting quality content and interacting with customers is the key to social media success.

What is PPC?

PPC or pay per click advertising allows your business to post ads on the same page as search results. This is the fastest way to drive traffic to your websites. Proper set-up of a pay per click campaign can lead to positive results that can be tracked to measure your return on investment.

Does Email Marketing Work?

Email marketing is not what it used to be due to the massive amounts of spam. It can however be successful when people (past customers or potential leads) sign-up for an email list themselves. This way they are expecting an email from your business and will probably open it.

What Social Networks Are The Best?

The best social media network is the one where your customers are. Doing some good demographic research on your customers and comparing that to the demographics of each social network is the way to go. Facebook, Twitter and Google + are always a great place to start.

How Much Does it Cost?

The cost of online marketing depends on many factors and can range from $500 a month to 10's of $1000's a month. For SEO the traffic to your website is free, but you must invest in implementing your strategy. For PPC you are bidding against others in your industry for the top spot.

How Long to See Results?

SEO can take months to see real results, but it is worth the wait. PPC can produce immediate results, but ads still need to be optimized over-time to create a positive return on investment. SMM again takes a little more time, but can be sped-up by paying for advertising with social networks.

How are Results Measured?

Measuring results is crucial to running a good online marketing campaign. Google provides great tools such as Google Analytics, Google Search Console and tools within Google Adwords. These tools insight into how your website is searched, how much traffic it gets and so many more factors.

Can You Promise Ranking #1 in Search?

No, and if any company ever promises you this you should hit the door running. Many companies promise first page results, but they are referring to just paying through Google Adwords to achieve this, not through organic SEO results. We will however do our very best to get you there.

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At Fantasy Web Design™ our approach is to deliver results by developing a strategy that is specific to your business.