When it comes to online marketing, the amount of options out there can be overwhelming. At Fantasy Web Design™ we take an approach that focuses on building an initial strategy based on market research and then fine-tuning that strategy as analytics data comes in. This is the best way to reduce cost, increase success and focus on the long term.

If a company promises you a certain number of sales in a specific time-frame, they are probably not being truthful. The correct approach is to start with a smaller campaign, analyze the data and then optimize your campaign so that you are not blowing your budget in the first month. Once your ads are optimized and creating a positive return on investment, then you start to increase your budget.

Focusing on a long-term strategy that first builds a foundation on search engine optimization, second drives traffic with pay per click advertising and third grows a community with social media marketing will yield real results.