Team Bob’s – HVAC & Plumbing Experts
Industry
HVAC & Plumbing (Northern Michigan)
Services Delivered
Website Redesign, Local SEO, Google Ads / PPC, eCommerce Integration (WooCommerce)
Impact at a glance
- Enhanced brand credibility online
- Increased user engagement & conversions
- Added product sales functionality
“Before” Conditions
- An outdated, fragmented website that didn’t reflect Team Bob’s 35‑year legacy in residential and commercial HVAC/plumbing services.
- Limited usability, lack of cohesive navigation for both services and products.
- No eCommerce functionality to support growing product offerings.
The Challenge
Team Bob’s needed a digital experience that matched their reputation: clean, intuitive, service-first—but with product sales integrated seamlessly. They wanted to:
- Organize diverse services clearly
- Add product listings with a polished look
- Improve mobile experience and brand consistency
- Make it easier for users to book services or buy products online
The Solution: Strategic Redesign by Fantasy Web Design
- UX & Site Architecture: Restructured navigation to separate service areas and product listings while maintaining clear pathways for users to book or purchase.
- Ecommerce Integration: Built product pages using WooCommerce with clear CTAs for both service requests and product checkout.
- Visual Refresh: Adopted a cohesive color palette, improved typography, and modern imagery to reflect reliability and professionalism.
- Performance & SEO: Fully mobile-responsive, speed-tested, and optimized to rank better in local search.
Key Results
- Organize diverse services clearly
- Add product listings with a polished look
- Improve mobile experience and brand consistency
- Make it easier for users to book services or buy products online
“After” Snapshot
| KPI / Area | Outcome |
|---|---|
| Brand perception | Brand perception |
| Navigation & UX | Intuitive paths to book services or buy products |
| Conversions & Leads | Increased inquiries and orders through clear calls-to-action |
| SEO performance | Enhanced local search visibility, more organic traffic and leads |
| Revenue streams | Built-in capacity for product sales alongside service bookings |
Client Feedback
No direct quotes were published publicly, but the design and functionality clearly elevated Team Bob’s digital presence and spurred growth in both leads and product sales.
Fantasy Web Design’s Approach
Fantasy Web Design positioned itself as an extension of Team Bob’s marketing team, aligning strategy, design, and execution in a scalable package. The process included:
- Immersing in the client's service and brand identity
- Reimagining site layout for improved clarity
- Integrating eCommerce functionality in a customer-first way
- Refreshed brand visuals with cohesive styling
- Built-in local SEO enhancements and mobile optimization
Implementation Timeline (Estimated)
- Discovery & Planning: 4-5 weeks
- Design & Development: 6-8 weeks
- Testing, Launch & Optimization: 2 weeks
