Within only five years, Small Business Saturday has become a momentous event in communities across the country. The annual event provides a great way for small businesses and shoppers to kick off the holiday season right as it takes place on the first Saturday after Thanksgiving each year.
The goal of the exciting event is to encourage customers to support local, small businesses in their local areas and beyond. Support comes from founding partners that include American Express, who have helped to grow the event to include thousands of small companies.
Not only do local consumers learn more about small businesses in their community but companies also get national media attention now that Small Business Saturday has become such a hit across the country. The one-day event is strategically placed between Black Friday and Cyber Monday when shoppers are eagerly looking for deals.
With each year that passes, consumer awareness of the event is increasing. As a result, spending by small businesses is up each year too, as per the 2013 Small Business Saturday Consumer Insights Survey that was released by American Express and the National Federation of Independent Business. Of those aware of the Saturday happening, 46 percent said they shopped in the event.
To encourage small businesses to take part in the initiative, it provides free marketing tools on its website, which are downloadable. The materials include signage, a digital banner, email templates, and tips for drawing more consumers
Shopping small is a great way to help the economy recover and restore a healthy private sector. Since it began, Small Business Saturday was created in 2010 to help alleviate the biggest need of small business owners, which is more customers. Small Business Saturday has now become a global sensation, extending to other countries outside of the U.S. to Canada, the UK, Australia, Asia, Israel, and South Africa.
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