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Retaining Customers Effectively

Getting a customer is one thing but keeping them coming back for more products or services is quite another one. While your small business puts energy into attracting customers, it should also do with customer retention. Here are tips for retaining them.

Keep Them Coming Back

Retaining Customers EffectivelyUse a Personalized Approach

When conversing with a customer, always center on this person and act as though he or she is your only one. Help the individual to feel special and important to you. When customers feel of value, they are more likely to come back to your small business.

Check In, Now and Then

If you haven’t heard from a customer in a while, send out an email or make a phone call to this person to see how he or she is doing. Don’t push a sale but, instead, show interest in how they are doing. You are trying here to retain a connection and show you care about your customers.

Act on Customer Feedback

If you get several customers asking you for a smaller model of something you carry or another suggestion, don’t just sit back and ignore it. Act on the feedback and make the modification, then tell the customers you did so. They will appreciate that their voice matters and you are retaining customers because of the emotional connection you created with them.

Perform Well

Hands-down the best way to retain customers is to behave the best you can towards them and offer the best quality of product or service. When you operate at a high level, then you are less likely to disappoint customers or yourself.

Making even a small change in your small business can affect one part of operations and affect the overall organization for the better. To continue growing your business, avoid losing customers who you later have to spend money to replace; instead, focus on retaining the customers you have acquired.

Retaining Customers Effectively Videos

References:

Five Customer Retention Tips for Entrepreneurs

Reminding and Retaining Customers

Managing a Management Position
Analyzing Your Business Data
 

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