Mobile optimization for a website is essential, given that potential customers are increasingly accessing the Internet via smartphones and other mobile devices. By making your website mobile-friendly, you make it easily accessible to people on the move, which can boost traffic to your site and, therefore, accelerate sales.
Features of a Mobile Website
Once you have taken steps toward mobile optimization, your site will look different than a desktop version. It will be easy to navigate on a smaller screen, like a smartphone, and have larger text to make it more readable on this type of screen. This mobile-friendly site will also have touch-friendly buttons and other elements on pages.
Benefits with Mobile Optimization
As you look through the features paragraph above, notice that it describes a site that is easy for someone on a mobile device to navigate. The idea here is to improve the visitor’s experience on your small business website. If the user is frustrated because they cannot easily read your site’s text on their phone, which is because you have not taken steps for mobile optimization, they are likely to leave your site and go to a competitor’s site to make a purchase there instead.
In addition, your Google search visibility will increase when you have a mobile-optimized site on Google. As of April 21, 2015, Google prefers mobile-friendly websites. Therefore, it is in your best interests to make your website work with all mobile devices. You will get a higher ranking in search engine results, which is important given that many online shoppers do not look past the first search results page.
Getting your website into mobile optimization format will likely require working with an experienced web developer. If you wish to be an effective, modern business, a design upgrade to a mobile-friendly format is necessary, given that many people search online for products and services via smartphones and tablets.