How to Build a Trustworthy Brand

Your brand represents your business. It is the face of your company, communicating to your target audience your identity and mission. Your brand can be what prompts customers to buy from you when they need the type of product or service you sell, and hopefully, keep them coming back to you again and again. But, how do you establish brand trust?

Building Your Brand

Be Relatable

Research reveals that people like brands they can relate to. After all, no one wants to feel like they are alone. Earn their trust using a tone of voice in your small business brand that people in your target audience will “get.” For example, if you are talking to Millennials then use a casual, informal voice.

Stay Accountable

Create a trustworthy brand by offering a “money back guarantee” or a free trial service to your customers. When you provide these things, it shows people that you stand behind the quality of your product or service. In other words, your company sends the message that you will deliver on what you promise. It shows accountability. Customers will appreciate when your small business goes above and beyond for them.

Avoid Pushing Too Hard

When you push too hard with your sales techniques, whether online or in person, people perceive this tactic as distrustful. You risk damaging your brand and, thus, losing sales. Instead, build a trustworthy brand for your small business by being more subtle.

One way to do so is to point out the benefits for customers of using your products or services, and how you fill a need in the market. Another tactic to develop trust with your key audience is to provide them with something of value, such as a resource list that relates to your business in a less-than-obvious way.

While trustworthiness is not the only thing to consider when you build your brand, it is an important part of your small business that can make or break sales. The key message here: don’t neglect the trust component of your brand.

How to Build a Trustworthy Brand Videos

References:

How to Build a Brand People Trust

Building a Trusted Brand: Five Values from the Pros