Creating a 404 Page

Now that you’ve decided that you need a 404 page, it’s time to get creative with it. The least expensive way to do so is to create the web page yourself but if you don’t have the time to do so or the time to learn how to do it then you can hire a professional. Let’s assume you want to create the 404 page yourself. Here is what you need to know:

Customizing Your 404 Page

Use WordPress Plugins

There are easy-to-install WordPress plugins that can help you create a 404 page. One example is the Custom 404 Pro. Using it, you can forward all 404 errors to a WordPress page, all from within WordPress. Another great plugin is called Forty Four. It is a great tool for customizing your 404 page from a template. It tracks all 404 errors, and you can provide a redirect for each one.

Create a 404 Landing Page

A great way to create a useful 404 page is to create a landing page. You get the most return for the time and money you spend on it and get them to your site right away. Using a tool called Unbounce, you can make one of your landing pages a useful landing page, without having to use WordPress.

Have you heard of Instapage? They have a landing page plugin that lets you make one of your landing pages a 404 page. A similar plugin is available from ClickFunnels. Both of these are WordPress plugins.

Other Tools for 404 Pages

If you want to create your 404 page as a landing page but not use WordPress in any way, you have other options. Two that come to mind are Weebly and Squarespace. You can create sites on either platform.

Has your small business ever created a 404 page before? Which of these tools was most effective for you or do you think would be the most useful in the future?

Creating a 404 Page Videos

References:

How Do I Create a Custom 404 Error Page?

How to Set Up A Custom 404 File Not Found Page