Using Google Adwords or other pay per click (PPC) marketing allows you to pay to be at the top of search results. This creates a valuable opportunity to drive instant traffic and gather valuable data that can compliment your other marketing techniques.
Adwords management starts with the tedious process of finding the keywords that will result in traffic that fits your demographic. Not all traffic is good traffic! The more targeted your traffic is, the more likely it will result in a conversion.
After you keyword research is complete, our team will go to work creating your ad campaigns. This includes creating groups of keywords that will go with specific ads that are relevant to those keywords. Results are better when your ad matches your keyword. If you have a pet shop and your keyword is "dog food", you will want your ad title to say "Dog Food" and not "Pet Shop".